Ads · Tsela Ads tool
Ads in your customers' language, made from your website
We write them, check every line, run them on Facebook, Instagram and TikTok, and show what each new customer cost.
Scene generated by Tsela Studio
How the tool works
From a link to a live ad, in nine steps
Steps 1 to 5 are free. You pay only once you have seen ads you like.
Paste your website
We read your products, voice, colours and logo, and show you what we found so you can correct it.
Answer five quick questions
Which languages and regions, the one result that matters most, your best customer, a rough budget, anything we must never say.
See three ads in your language
Three angles (a pain, a proof, an offer), each with its English back-translation and a quality label.
Like or swap
Keep the ones you like; a swap makes a new ad and teaches the system your taste.
Learn the basics
Three short guided steps: where to approve, where to see results, how to reach your strategist.
Choose a plan
In rand, by card, EFT or Instant EFT. Cancel in one click.
Connect your ad accounts
You sign in to Meta and TikTok yourself. Your accounts stay yours; we never hold your ad spend.
Approve the campaign
Final ads, audiences and a budget cap on one screen. Nothing runs until you press Approve.
Launch and report
Your client login shows spend, customers, cost per customer and which part of each ad worked.
Where your ads run
Local languages on Meta and TikTok. English everywhere.
| Platform | isiZulu, Swahili, Hausa | English |
|---|---|---|
| Facebook and Instagram | Yes | Yes |
| TikTok | Market by market, as TikTok allows | Yes |
| Google and YouTube | Not allowed by Google | Yes |
Google Ads doesn't accept ads in African languages, so local-language budgets go to Meta and TikTok.
How you know it's right
Every ad carries a label
Right language, meaning kept in a back-translation, business name kept, no prices or numbers, fits the ad slot.
Two or more speakers using the tool agreed the wording is right.
A native-speaker reviewer read and approved it. Required for health, finance and alcohol ads.
Plans
Start free. Then pick one plan.
You pay ad spend straight to Meta, TikTok or Google; we never mark it up.
Tsela Ads
Free
- 3 ads from your website
- isiZulu, Swahili, Hausa or English
- Back-translation and checks
Essentials
R3,500 / month
- One ad platform, run for you
- Tracking to the enquiry or booking
- Monthly report and check-in
- Set-up from R2,500
Growth
R8,500 / month
- Meta and Google, run for you
- New ad ideas tested every month
- Budget moved to what works, with your OK
- Founding clients: R5,900 a month for 6 months, set-up waived (10 spots)
Partner
R16,500 / month
- Meta, Google and TikTok
- 4 to 6 new ad concepts a month
- Fortnightly reviews
- Set-up from R9,500
3-month minimum (Partner 6 months). Set-up fee waived if you start a plan within 14 days of your free ads. Spending more than R300,000 a month on ads? Book a call for a quote.