Ads in isiZulu, Swahili, Hausa, Afrikaans, Amharic, Somali and Arabic
Paste your website. In about a minute you'll see three ads in your customers' own language, each checked before it runs. Then we run them for you and show what every customer cost.
Scene generated by Tsela Studio
Your ads, in the street
Each ad is written straight into the language, then translated back to English by a second pass so you can see exactly what it says.
Ad words are real text placed on a generated scene, never painted into the picture, so they stay sharp and correct. Every line is checked for language, meaning, names and numbers. A person reads it before anything runs.
Sound familiar?
Walk the street with us. Each stop is a problem we hear every week, and what we do about it.
Stop 1 · Seen
Enquiries come in waves, and you never know where the next customer is coming from.
We run ads that bring steady enquiries, in the language your customers speak, and keep backing the ones that work.
See 3 free ads →
Stop 2 · Clicked
Boosted posts, likes and clicks, but the till doesn't move the way the bill does.
We find the ads wasting your money, stop them, and move the budget to what brings customers.
How the ads tool works →
Stop 3 · Considered
People pay on WhatsApp, call, or walk in, and the ad gets no credit, or all of it.
We match every enquiry and sale to the ad that started it, so you see what each customer cost.
See how we measure →
Stop 4 · Bought
No website, an old one, or an Instagram page that can't take an order or a booking.
We build a fast page or online store that turns visitors into enquiries and sales.
See websites →
Stop 5 · Back again
You run the business. Marketing gets the last hour of the day, if that.
We run it for you. You approve changes and get one plain report a month.
See strategy and support →
How we fix it
Start with free ads in your language. Most clients add a website or a plan once they see what works.
The tool: ads in your customers' language, made from your website, run on Facebook, Instagram and TikTok, measured to the paying customer.
Free during beta
Landing pages, websites and online stores, tracked from day one and grown every month, with the ads tool built in.
R1,990 / month
A clear plan for where to spend, what to say and what to fix first, from a strategist with 7+ years in the industry.
From R9,500
Languages
Africa's businesses deserve ads in their customers' languages. We add a language only once it passes our tests.
Why Tsela & Co.
Not just clicks and likes. You see what each new customer cost you, ad by ad.
We match sales on WhatsApp, by phone or at the counter to the ad that started them.
Every number says where it came from: the ad platform, your website or your own sales records.
Your ads run in your accounts. Nothing moves without your OK, and you can stop us any time.
How it works
We read it and show three ads in your customers' language, with the English underneath.
Keep the ones you like, swap the rest, connect your ad accounts. Nothing runs until you press Approve.
We run the ads and show what every customer cost, in your own client login.
Tsela & Co. is led by Joe Odame, Founder & Strategy Director, with 7+ years in the industry across agencies and client-side marketing. Tsela means "path" in Setswana and Sesotho: we find the clear path from your ad spend to paying customers.